A New Venture- Ghost Bingo

I’m not overly sure how I got myself into this, but I find myself the owner of a new bingo website, Ghost Bingo. In a previous post I spoke about affiliate sites and my dislike for them and what they represent but now find myself needing the affiliates to promote my own website as a way of getting traffic quickly. Obviously I want to get as much traffic of my own, but with a lot of investment needed to get Ghost Bingo up and running I need to recoup some of that money as soon as I can.

So what is Ghost Bingo? We have been working with Cozy Games over the past few months to white label their bingo platform, used by a number of bingo sites. The website is basically free online bingo with the addition of slots and casino games. You can also play scratch cards if that’s your thing. You could describe the site as no deposit bingo, where you don’t need to make a deposit to play, we of course want your money so have other deposit offers to entice you to

The best thing about the website is that we offer £10 free to anyone who registers, to play with across the website. There are also a number of bonus offers for people who deposit cash into the website to play with. You must be over 18 to play on the website and there are minimum wagering requirements on the free money added before it can be removed, we don’t just give you a free £10 to withdraw from the website. A full rundown of the offers we have are below.

New player offers
– £10 no deposit free bingo
– New depositing players can claim a total of 1150% in welcome bonuses over the first three deposits made
– The first deposit bonus is 500%, then 350% on the second and 300% on the third. The bonuses give you plenty of additional money to play for quite a long time if you take it steady
– There is also a daily login bonus of £1 for the first seven days from registration
– The Minimum deposit is £10 and the maximum is £50

Other Promotions
We have a number of other promotions on the website that you can take advantage of, these include;
– 45 days of Christmas. So it’s only November but we like to give prizes, £100k in gifts and jackpots with over a million bonuses to give away
– Free Bingo Tournament – win cash bonuses by playing free bingo
– Daily Raffle – Every deposit of £10 is includes an entry to the daily draw and 10 lucky winners will each receive £50 Casino Cash. There is a leader board to see how many entries you and everyone else playing has in the raffle.

If you are an affiliate or have an affiliate website we are also on the Cozy Partners affiliate network allowing anyone to sign up, promote the site and claim a percentage of every deposit made on the site. As I have said before I am not a fan of affiliates and think we should all be looking at our own SEO, this article is of course part of my own SEO effort to get links to the site, promote it with other people and hope to make a small amount of money out of it.

So if you have a spare few minutes and like playing free bingo, why not give us a go and please do let me know what you think. www.ghostbingo.com

Update – I no longer own this website, I sold it when I changed jobs as I didn’t have the time to put into it. More crazy ventures are on the way!

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Affiliate Marketing Review

I have been asked by a mutual friend to look at an affiliate website to see what I think of the way the site works in terms of making money. The website is called Best Bingo Apps and is nothing more than a website built with the sole aim of making money by sending people to other company’s websites.

This is the basis of affiliate marketing and is one of those things that I’m not sure I totally agree with, adding more content and websites to the internet just to make money from someone else. I guess the likes of Tombola, Sun Bingo, Foxy Bingo or Sky Bingo would mind, they get pre-qualified leads that they only pay for if the visitor signs up and deposits money to an account.

What bothers or worries me is why the companies themselves aren’t creating the right content to mop up these people themselves? Why don’t they cut out the middle man, let’s face it affiliate marketers are just that, middle men, and do it for themselves?

I think it is probably more to do with the time vs reward scenario, it takes a huge amount of time and effort to rank websites for high ranking keywords such as bingo, so the affiliate marketers will look to longer tail keywords to create traffic and rankings, for this example the website is targeting keywords including bingo apps as well as the company name followed by bingo apps.

I guess that this technique for an affiliate marketer will bring in traffic and allow users to look at a range of bingo apps. If a company such as Mecca Bingo tried the same tactic they may get the traffic but not the amount of sign ups that justify the cost and effort of going down a niche path rather than dedicating their SEO budgets to the main keywords including brand and full product specific keywords (Bingo not just bingo apps in this example).

There is a place for affiliate only websites in helping companies to attract more visitors and customers, but if the affiliate websites take over the internet to the determent of the main company websites I think there is a problem.

Like I said earlier, I think there is a place for affiliates and after all for companies it is a great way of knowing your cost per sale, but some industries and keywords are just saturated with affiliate based or comparison websites where we as customers should be searching for and getting results for the website that we ultimately end up at. That however, is down to the internal marketing team of those companies that the affiliates are targeting to do something about it and create an SEO strategy to keep their websites one step ahead of the affiliates. After all, if you get the customer yourself through your own SEO you don’t have to pay anything to the middle man affiliate.

To sum up, I think there is a place in the market for affiliate websites such as Best Bingo Apps, they provide a way of getting customers from niche or long tail keywords outside of the core SEO strategy of the companies that they target. It’s when the affiliate overtakes the companies in the market in which they operate that I have concerns.

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